Stephen Church

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"CopyWriter Pro"

Video testimonial:

Client overview

Stephen Church is a seasoned copywriter and founder of Copywriter Pro. As well as supporting clients with content creation for websites, blogging and email campaigns, he creates and delivers online copywriting courses. While experienced with words on the page, Stephen wanted to match that clarity when speaking to camera—especially when presenting live or recording video content for his courses.

The challenge

Stephen was confident reading from a script but struggled to present without one. He found it hard to remember what came next, worried about how he might come across, and used too many ‘umms’ and ‘ers’ when trying to ad-lib. As video became a bigger part of his teaching, he needed to –

  • Speak clearly and confidently without relying on a script
  • Present online sessions in a natural and engaging way
  • Reduce filler words and stay focused when off-script
  • Build presence and authority through the camera
  • Add more live and pre-recorded video content to his course offering

The solution – action taken

Stephen took part in a series of 1-to-1 online sessions with Sarina Mann. Together, they worked through the key foundations of strong, authentic on-camera communication –

  • Overcoming fear and building genuine confidence
  • Learning to master the tech behind online presenting
  • Structuring content clearly to stay on track
  • Using storytelling to keep viewers engaged
  • Strengthening delivery through voice, energy and body language
  • Developing a style that felt natural, not forced

Results – outcomes and benefits

Stephen’s progress was both fast and lasting –

  • He now delivers more live workshops online than ever before
  • Video is becoming a regular feature of his copywriting courses
  • He’s far more confident speaking unscripted
  • His delivery is clearer, smoother, and more engaging
  • He connects better with his audience—without needing a word-for-word script

Client testimonial:

“I’m so pleased to be writing this testimonial for Sarina Mann of Breakthrough Public Speaking. Before taking asking Sarina for support, I was, like so many, terrified of video presenting – for me, far more frightening than live public speaking. I was uncomfortable and self-conscious about how I looked, how I sounded and what I should be doing with my hands. The whole process of video presenting filled me with a mixture of fear and revulsion. With an online course close to launch, I needed to address the issue – fast.

From day one of Sarina’s 1-2-1 training, things began to feel different. Sarina’s skill, expertise and patience soon came into play. It started with improved confidence. Before long, with practice and Sarina’s unflagging support, the different elements of video presentation began to fall into place.

Sarina helped me move from sounding stiff and uncertain to relaxed and natural. I used to worry about every pause or filler word, but now I trust myself to speak freely. That’s made a huge difference to how I present my courses—and to how my audience responds.

Sarina also taught me how to structure presentations and how to make the most of the available technology – microphones, cameras, lighting and subtitles.

Thanks to Sarina, I’m now confidently recording a series of copywriting courses. The difference that Sarina has made has been to transform the process from a nerve-jangling chore … to a pleasure!“

Conclusion – summary and future outlook

Through focused coaching, Stephen went from relying on scripts to becoming a confident, natural presenter. His online courses now include more live and video content, helping him teach more effectively and connect with his audience in a more personal way. What once felt like a struggle is now a strength.

Get your FREE DOWNLOAD of my 3 part video mini-course with workbooks, 3 Keys to Camera Confidence today!

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