Shaun Ramazannezhad

Client overview

Shaun Ramazannezhad is a financial planner who supports business owners, senior leaders and their families, helping them make smart financial decisions outside of their day-to-day business. His role includes long-term planning, investment advice, tax planning, and helping clients enjoy life now while protecting the future.

The challenge

While confident in one-to-one settings, Shaun wanted to raise his profile and connect with larger audiences. Speaking at events felt outside his comfort zone. He recognised the potential of public speaking. He just needed to build the confidence and skills. A booked speaking slot at Breakfast at Bonds became the spark that pushed him to act. He needed to –

• Build confidence to speak at live events
• Share his story in a way that was engaging, not dry
• Structure a talk that would connect with different audiences
• Use speaking as a platform to grow his business

The solution – action taken

Shaun worked with Sarina Mann over three months through a bespoke coaching programme. The process included –

• Clarifying his key message and linking it to a personal story
• Turning complex financial advice into simple, engaging content
• Developing a theme – creating your own luck – showing how proactivity meets opportunity
• Rehearsing, refining, and building confidence through feedback
• Learning how to tailor talks to different audiences
• Using photos and content from the event to raise awareness on LinkedIn

Results – outcomes and benefits

The work paid off – and not just at the original event –

• Shaun delivered a half-hour talk at Breakfast at Bonds that was well received and oversubscribed
• Follow-up events included a Council-run session for startups, an event with an accountancy firm, and a second mini-session at the Old Bond Store
• He now regularly adapts the original presentation to suit new audiences
• LinkedIn content from the event sparked conversations, invitations, and leads
• Shaun is now more confident speaking to groups and turning those moments into real opportunities

Client testimonial

After committing myself to hosting an event in which I would be presenting for 30 minutes, I sought Sarina’s services. Sarina went above and beyond to prepare me and she made the process enjoyable.

Sarina helped me take something quite dry and turn it into a compelling story. The sessions were practical and focused – not only did they help me deliver on the day, but they also gave me a format I’ve used several times since. It’s not about overnight results – it’s about building momentum and confidence. That, more than anything is what Sarina helped me do.

The outcome, my event was 100x better than it would have been without her help. The feedback I received was amazing. I would highly recommend investing in Sarina’s services if you want to be the best speaker you can be. Thank you Sarina!

February 2024

Shaun Ramazannezhad – McMillan Financial Advice

Conclusion – summary and future outlook

With a clear message, structured story, and growing confidence, Shaun turned a single speaking event into several. He now uses speaking as a valuable way to grow awareness, connect with the right people, and build business – one talk at a time.