Jessica Shailes, Managing Director of the Ideal Marketing Company, came to us so that she could start a video marketing campaign to promote her brand through the use of video and webinars.
Jessica felt confident about delivering training in-person and online but saw that speaking on camera and posting 60-90 second videos required some training!
Jessica successfully completed the Breakthrough Virtual Speaker Programme, 1-1 coaching programme and started using videos straight away!
We first worked out the type of content that would be most effective for videos on social media and for her website and Jessica recorded a few which I then gave her feedback on.
During the training Jessica learned a variety of presentation skills specifically for speaking on camera. We covered pre-recorded videos and also webinars and other types of presentations.
As the training progressed it was clear that Jessica had developed her own unique speaking style that she could then use to promote her brand and set her apart from her competitors.
Even before the course had ended Jessica started to use videos on her website to enhance the user experience, here’s how she did it – simply scroll down to see the video: https://customerattractionroadmap.co.uk/
Here’s what Jessica had to say about the coaching with me:
“1-2-1 coaching with Sarina gave me the structure and confidence I needed to start posting videos on LinkedIn and using videos throughout our marketing. We’ve even launched a weekly email using videos to get our message across. I’m glad I worked with Sarina and recommend her programmes to anyone seeking to use video in their marketing.”