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Elevator Pitch Training for Teams
One clear message
Said the same way by everybody in your business
A half day with your senior team. Together they work out how the business should be described, and everybody leaves able to say it clearly, consistently and from memory.
1
Half-day session
1
Message, agreed together
10
People, maximum
Yours
To use across the business
The question
If somebody rang your company today, would everyone describe it the same way?
Ask three people in your business what it does and you will usually get three answers. All of them will be true. None of them will match.
That is not a training problem. It is a marketing problem, a sales problem and a recruitment problem, and it is happening every day in rooms you are not in.
Every person in your business is describing it to somebody this week. What they say is your marketing, whether you wrote it or not.
A business described three different ways is not remembered as any of them
What that costs you, quietly:
They are representing the business in a room full of potential clients, using words they made up on the way there. Some of them are good at it, but all of them are different.
Referrals depend on somebody else describing you accurately when you're not there. If your own team cannot do it in a sentence, a contact certainly can't.
The first thirty seconds is where a prospect decides whether this is worth their time. Spent on features and job titles, it rarely earns the next twenty minutes.
You invested in the messaging. It reached the homepage and stopped there. The people actually talking to customers were never given the words.
Six months in, they have absorbed a version of the story that nobody chose. Multiply that by every hire and the message drifts a little further each year.
How it works
Your team works it out, in the room, together
This is not a message handed to you by a consultant. It is built by the people who have to say it, which is the only reason it survives contact with a real conversation.
Before
What you say now
A short conversation about the business, who you sell to, and the versions currently in circulation. It is usually the first time anybody has looked at them side by side.
In the room
Build it together
Who you serve, the problem you solve, and why you are credible. The team argues it out and agrees on one core message, which matters as much as the message itself, because everybody in the room owns the answer.
In the room
Everybody delivers it
Each person builds their own version, says it out loud, and gets feedback from the room and the trainer. Nobody leaves having only heard about it.
In the room
Film it, if you want to
There is the option to film each person giving their pitch, either with your own in-house team or with a videographer we arrange for you. The clips go on your website, on LinkedIn and into bids, and the day itself is the natural moment to capture them.
Afterwards
It goes out to everybody else
You leave with the message written down, in short and longer forms, ready to give to the rest of the team, to new starters, and to whoever writes your marketing.
What the business walks away with
- One agreed description of the business, in words your people chose
- Everybody in the room able to deliver it out loud, from memory
- A short version and a longer version, for different situations
- Wording you can lift straight into your website, proposals and bids
- Optional film of each team member giving their pitch, ready for your website and LinkedIn
- Something concrete to give every new starter from day one
Where it pays off
The message is built once. Then it turns up in most of the places your business is judged.
Networking
Whoever attends, the business is described the same way, and people hear it often enough to remember it.
sales
The first thirty seconds of every call and meeting, spent well rather than spent explaining.
Marketing
Website copy, LinkedIn profiles, proposals and tenders, all working from the same words.
Recruitment
Candidates hear a business that knows what it is, and new starters are told rather than left to guess.
They stopped giving four answers to one question
The senior team came together for a half day and built one description of the company that all of them could give. Not a script, and not marketing language. Words they had agreed on and could say naturally.
They took it straight out to networking, where for the first time the business was described the same way whoever happened to be in the room. They also filmed each person explaining what the company does, and put the clips on their website.
One workshop, one message, and an asset they are still using.
fit
Who this is for
It is for you if:
- You've noticed your people describe the business differently.
- You want one clear message to win more work.
- Your team attends events, networks, or sells face to face.
- You want your marketing and your people saying the same thing.
- You would rather your team owned the message than were handed one.
It isn't for you if:
- You want a brand strategy or a full messaging project. This is one focused half day on one thing.
- You want copy written for you. This is built with your team, in their words.
- Only one person needs it. The individual Elevator Pitch Training does that.
The format
A half day, up to ten people
length
Half a day, in one session.
group
Up to ten, so that everybody builds theirs and delivers it.
where
At your offices, online, or in Southampton.
who runs it
A Breakthrough Public Speaking trainer.
Investment
Priced according to the size of your team and the shape of the session, so it's agreed in the conversation rather than off a rate card. Larger teams can be run across more than one group.
Next step
Arrange a conversation
A short call about your business, who your people talk to, and what they’re currently saying. You’ll get a straight view on whether this would make a difference, and a price.
What people say
Questions
Before you get in touch
Whoever represents the business to the outside world. That’s usually the senior team, and often sales alongside them. The message is stronger when the people who set direction and the people who sell are in the same conversation.
Because everybody builds their own version and delivers it out loud. Above ten, some people become spectators, and a message you watched somebody else agree isn’t one you’ll use on Monday.
You leave with the message written down in short and longer forms, so it can be given to everybody else and to new starters. Where a wider group needs to practise it themselves, the session can be run again for them.
No. Bring whatever you currently say, including the versions you aren’t happy with. Those are useful. There’s a short conversation beforehand so the session starts from your business rather than from a blank page.
Yes, and that works well for teams spread across sites. In person is better where you can manage it, mostly because delivering to a real room is closer to the situations the message is built for.
Yes, and it’s worth considering. Filming each person giving their pitch gives you something usable on your website and on LinkedIn, captured on a day when everybody is already prepared. It can be done with your own in-house team, or we can arrange a videographer.
It depends on the size of the business and the shape of the session, so it’s agreed on the call rather than published. What it won’t be is a surprise.
Same skill, different piece of work. The individual version builds one person’s pitch across two sessions. This builds a shared message for a business, with the whole room agreeing it and practising it together.
Meet the trainers:
Sarina Mann
Richard Hiron, employment law solicitor
Mike Dunn
Mike is an experienced and accomplished Trainer & Coach with extensive knowledge in the design, development and delivery of effective training and development courses in the corporate, education & military sectors. He has a proven record of producing tangible & meaningful growth for individuals, teams & organisations, skills which resulted in him being sought out to design, develop & deliver the leadership and personal development syllabus for GHQ of the UAE Military at the Military High School in Abu Dhabi.
Mike’s 12-year career as a further education teacher in the UK is marked by his dedication to empowering others. Specialising in training teachers, he has consistently demonstrated his ability to inspire and develop professionals across various disciplines. His approach is characterised by a commitment to excellence and a passion for fostering growth in individuals and teams.
All this experience makes him an expert in delivering leadership training.
