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The recent leap forward in the development of digital marketing has had an astonishing impact on the way we run our businesses. This impact has manifested itself in countless ways. But one development stands head and shoulders above all others – a development that, if we are to give our businesses the greatest chance of success, we all need to embrace.

This development is video – a medium with enormous power and potential, a medium that no business dare ignore, a medium which means that the days when we could afford to be camera shy are over.

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What’s the big deal with keynote speeches? Why do so many business leaders jump at the opportunity to deliver them? Are they only about ego and self-publicity, or can keynote speeches bring genuine benefit to a business? In this article, we’ll look at these questions and also explore the vital elements to consider when preparing your keynote speech.

One of the most common questions I am asked by businesspeople is “Why is presenting on video so nerve wracking”? That’s a very big question. Things like who you are as a person, your training, and your natural levels of confidence on camera all have a part to play, as do many other factors. There are no quick fixes, or one size fits all solutions, but there are a few things you can do that will help you prepare.

Being able to present or speak to a group, whether on video or in person, is a vital career and business enhancing skill. As with any other skill though, even the most naturally talented of presenters will benefit from additional training. Not only that, but you may also find it has some hidden, and very valuable, added benefits.

I even know some confident public speakers who are happy to speak from a stage in front of a couple of thousand people but won’t do videos of themselves. Speaking on camera can bring up unique worries so it’s something to work with.

It’s about grabbing and holding the attention of your audience and taking them on a journey with you that evokes interest and emotion.

Being clear about your intention, goals and objectives for each video will ensure clarity behind your message every time you speak on camera.

Once you become more familiar with these five areas – camera, lighting audio, background, and video recording and editing software – you’ll start to feel much more confident about making videos and sharing them with your audience.